ALCOA, Tenn. – Mary Beth West Communications, LLC (MBWC) announced the promotion of Sarah Merrell to director of communications after serving for a year in the role of manager of digital media and production.
Merrell brings nearly a decade of experience in public relations, marketing and business within a variety of industries to her role at MBWC as director of communications. She works closely with clients to achieve results through strategic communications plans, media relations, websites, social media and newsletters.
Award-winning projects that Merrell has helped develop at MBWC include campaigns for the Maury County Chamber & Economic Alliance; the Smoky Mountain Tourism Development Authority and Hickory Construction.
Merrell began her career as a financial analyst before transitioning into marketing management. She served as marketing manager for an outdoor gear manufacturer and retailer before leading the marketing department for Leisure Pools, the largest swimming pool manufacturer in the world.
In 2007, Merrell earned an MBA degree from Western Carolina University. In 2013 she was named one of Asheville, N.C.’s Top “40 Under 40” Young Professionals.
She currently serves on the Zoo Knoxville Leadership Council, is a member and the “V” Awards chair for the Public Relations Society of America and also serves as a tnAchieves mentor. In her free time, she enjoys working with Gage Models and Talent Agency on the execution of Knoxville’s annual Fashion Week event.