Maryville-to-Townsend Greenway Initiative Launches Social Media-Based Photo Contest: #LoveMyGreenway

Greenways add a scenic element to communities, providing miles of trail for biking, walking and running. While greenways have recreational benefits, they also provide economic impact and can drive tourism and create desirability for those looking to relocate to the area.

This year, we began working with a council of local organizations striving to promote and raise funds for the Marvyille-to-Townsend Greenway—a 14-mile greenway expansion initiative housed through the Blount Partnership / Blount Chamber of Commerce that will ultimately connect Maryville to the Great Smoky Mountains National Park. Community engagement and support of the greenway is critical, so we’ve enjoyed working on a social media photo contest launching today.

Community members can submit photos through the official contest page, showing how they or their friends and family together enjoy the current Blount Greenway system, using the hashtag, #LoveMyGreenway. Prompts will include requests for photos featuring participants’ favorite greenway running or walking routes, children in Halloween costumes on the greenways in October, greenway users’ favorite views along the trails and more.

Each week, photo submissions from the previous week will be chosen to receive prizes, such as gift cards from area organizations like Cycology Bicycles and Little River Outfitters or tickets to the Grains and Grits Festival in November. One of these winners will be chosen by a random drawing and the other will be chosen based on community votes received on the official contest page. Participants can encourage friends and family members to visit the official contest page and vote for their photo submission.

Contest winners will have their photos shared by the Greenway to the Smokies’ social media outlets as well as be notified via email.

The official contest page is located at lovemygreenway.com. Greenway to the Smokies can be found on Facebook as “Greenway to the Smokies” and on Twitter and Instagram as @smokiesgreenway.

 

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Mary Beth West
Principal
Mary Beth West, APR, has more than 20 years’ experience in strategic communications. Mary Beth’s award-winning work has included creation and implementation of national media relations campaigns, employee communications programs, consumer and business-to-business marketing initiatives and crisis preparedness systems.

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