COLUMBIA, Tenn. — Maury County Chamber & Economic Alliance member Mary Beth West Communications, working in partnership with the Maury Alliance and Maury County Public Schools (MCPS), won recent public relations awards in Nashville and Knoxville for the second year in a row for the #GrowMaury Initiative.
The #GrowMaury campaign, an effort aimed at elevating support of education in Maury County, Tennessee, received multiple honors from the Public Relations Society of America (PRSA) chapters in both cities.
Mary Beth West Communications (MBWC) received four Awards of Excellence from the Knoxville Volunteer Chapter in the Public Service Announcements, Integrated Communications, Public Service Partnerships and Community Relations categories for the campaign, as well as multiple honors from the PRSA Nashville Chapter in its Parthenon Awards program, including three Awards of Excellence in the Nonprofit Communications, Public Service and Public Relations Company categories. The agency won Awards of Merit in the Market Research category (an honor MBWC shares with Knoxville-based Bryant Research) and in the Community Relations category.
The #GrowMaury Initiative included MBWC working closely with the Maury Alliance and MCPS to host special events, showcase educational accomplishments, invite experts to provide education and workforce-development thought leadership, and rally the community behind students, teachers and stronger achievement outcomes.
As part of the initiative, the Maury Alliance partnered with Maury County Public Schools to host a kickoff event, major panel summits with state and local experts and a STEAM (Science, Technology, Engineering, Arts and Mathematics) student summit. The school system also launched DIPLOMA, a 1:1 digital technology initiative that will eventually put technological devices in the hands of every Maury County Public Schools student.
Tennessee Governor Bill Haslam praised Maury County’s educational progress during a speech on March 3, 2017. Gov. Haslam recognized the “phenomenal” 32 percent increase in college readiness scores, “impressive” one-point ACT score increase within one academic year, and pointed to the county as an example of educational growth that his administration has encouraged across the state.
Each year, PRSA’s awards programs provide local marketing and public relations practitioners with an opportunity to have their strategic communications campaigns and products peer-reviewed for best-practices and judged for overall quality by professionals located outside their geographic market. Criteria include outstanding achievement in executing research, planning, budget allocation, execution and evaluation of public relations strategies, campaigns and tactics.