Rural towns often struggle with downtown revitalization projects – with tell-tale chicken-or-the-egg challenges.
Usually, new retail businesses only want to site in renovated downtown buildings if the citizen and visitor traffic are already present to sustain them. But these steady patrons generally don’t make time and purchasing investments in a rural downtown until the retail establishments commit to making their presence known.
After years of struggle and many recent months of collaboration and development, however, the nearly 200-year-old, former global-leader phosphate mining town of Mount Pleasant, Tenn., may have found its guiding light – or magnolia blossom, as its new future-forward branding just revealed.
Mount Pleasant launched its new town brand identity at a much-anticipated, widely attended community event Thurs., April 20, 2017, with a focal point that aims to rally residents and visitors alike to its downtown hub of beautifully revitalized historic buildings and a surging, hip retail scene.
In fact, Mount Pleasant is making this concept its tagline, “Mount Pleasant: Hub of Reinvention.”
Organizations spearheading the Mount Pleasant revitalization project dedicated to strengthening the local economy include Maury County Investments, Mount Pleasant Chamber of Commerce, Mount Pleasant Community Development Corporation and the City of Mount Pleasant.
Initiated by Maury County Investments – which owns a lion’s share of downtown Mount Pleasant real estate in various stages of vast remodeling or completion, with multiple spaces currently available for lease – the brand messaging speaks to Mount Pleasant’s rebirth as a small Tennessee town that’s now going new places economically, educationally, and in the arts, with a hip, downtown retail scene. A team led by Mary Beth West Communications, LLC, developed the branding platform and executed the design.
“With the magnolia graphic as our icon, the center point of the blossom represents the ‘hub’ of Mount Pleasant’s vitality and history,” said Maury County Investments spokesperson Mike Redding. “It’s here in our downtown hub that we all find an inclusive gathering place of community, relationship-building and the very stepping stones to our town’s resurgence with small-business entrepreneurship.”
“As the magnolia blossom extends to the outlying leaves, we’re reminded that Mount Pleasant’s vitality also branches out to the larger area here in Maury County,” said City of Mount Pleasant Manager Kate Collier.
“Our neighborhoods, schools, industry and scenic, pastoral landscapes all play a role in the fabric of this community,” Collier said. “Our citizens hold all of it close to their hearts, and we welcome others to take part in Mount Pleasant as new residents, business owners, visitors and enthusiasts.”
While the town’s ambience harkens back to a simpler time – rooted amid a friendly and approachable culture while entrenched in southern grace and architectural charm – the other reality for Mount Pleasant is that the town is a rising Middle Tennessee star in industrial recruitment.
In addition, Maury County Public Schools is on the rise in educational achievement, with Mount Pleasant High School at the forefront of the STEAM (Science, Technology, Engineering, Arts and Math) movement.
While schools across the country have implemented the STEAM model, the Mount Pleasant Arts Innovation Zone is the first Pre-K-12 STEAM campus in the nation — another innovative leap for the school system and a bona fide feather in the cap to the town’s new “Reinvention” moniker.
“We value a STEAM education at Maury County Public Schools,” said Mount Pleasant High School Principal Dr. Ryan Jackson. “Our local schools are setting students on the course of a brighter future — and the ability to change the world. STEAM jobs find cures, introduce new inventions to the world and develop life-changing technology. The immersive style creates situations where students are involved in science, technology, engineering, art and math without even knowing it.”
As Mount Pleasant leaders deliver their new brand message to the regional community and beyond, they look forward to showcasing more success stories to come.
For more information about Maury County Investments and available Downtown Mount Pleasant properties for sale or lease, visit www.facebook.com/maurycountyinvestments.