WDVX
Website Redesign

Project description

The digital team with MBWC was engaged by WDVX, Knoxville’s premier Americana/Roots community-supported radio station, with listeners around the world, to redesign its website to meet its needs as a growing resource for music lovers.

WDVX is an independent, listener-supported community radio station with a broadcast license held by 501(c) 3 not-for-profit organization Cumberland Communities Communications Corporation. The station broadcasts at 200 watts on 89.9 MHz, serving counties in the Cumberland Mountains and the Great Valley of East Tennessee. WDVX plays a variety of roots music: a mix of Bluegrass, Americana, Classic Country, Alternative Country, Western Swing, Blues, Old Time and Appalachian Mountain Music, Bluegrass Gospel, Celtic and Folk. Sprinkled into that diversity is roots music from other parts of the world, as well as some good old rock ‘n roll, and local artists. WDVX offers listeners a variety of specialty shows featuring music that’s not heard anywhere else.

In July 2012, WDVX came to MBWC with website redesign needs. The station wanted a site that would present WDVX as a grassroots, accessible group of music lovers “in the know” about music and shows—a reliable and valuable resource. The client also wanted to be sure to emphasize the fact that it is truly a community-supported station. As a heavy arts-centered station, the website needed hand illustration to demonstrate the culture and strength behind the brand. The client needed easy-to-use website tools that could accommodate various levels of staff expertise, and multiple hands in the mix (30+ DJs and staff). PayPal donation integration was necessary to streamline donations to a single account. The client also needed a “lightweight” website to meet the budgetary needs of a non-profit organization. Other user-experience emphasis points included an editable calendar for programs, live feed for shows, and an integrated playlist archive.

In addition to the site design and build, the communications implementation process included performing staff site training and managing the launch. Working closely with the client after launch, it was determined there was a need for a “now playing” archive.  Overall, the feedback from the audience and staff was positive and the design and new site well-received by the community.

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