Do not launch you...
By Tim Wirtz, Director of Strategic Development Earth Day is nearly upon us, and as April […]View Post...
In 2003, Mary Beth West planted the seed for a company that would redefine the role of public relations in East Tennessee. Eleven years later, we continue to push the envelope on what strategic communications and marketing can do…now on a national basis. Seated in our core values, we help clients communicate, engage and build relationships with their stakeholders. We do this through brand relationships, digital innovation and competitive impact. We don’t mean to brag, but check out our kudos here.
Mary Beth West is a public relations executive with 20 years’ experience managing marketing communications strategies and campaigns, with proven business results meeting companies’ and organizations’ sales/development, branding and reputation management objectives.
Celebrating 11 years in business in spring 2014, Mary Beth West founded her public relations firm in March 2003. She serves as a key strategist on agency accounts, leads the financial and business growth of the company, and manages the development of her team. More about Mary Beth...
Rich brings more than 20 years of experience in finance and operations to manage company operations at Mary Beth West Communication and work with the team to craft the long-term strategy. Among his other skills include capacity planning, forecasting, financial management, project oversight and organizational management, resource management and staffing.
Previously, he was with Knoxville-based Efficience as the company’s COO / Principal, and has also held a senior level position with IPS Advisory, Inc. and The IPS Funds. He has a Bachelor of Science degree in Business Administration from the University of Tennessee.
Tyra brings nine years of experience to Mary Beth West Communications with an award-winning background in media relations. Tyra is responsible for spearheading the planning and management of client communications strategies – including local, regional and national media relations campaigns – for a diverse base of agency clients.
Previously, Tyra was the project director and media spokesperson for the Metropolitan Drug Commission (MDC) in Knoxville, Tenn., where she managed media relations efforts, community outreach initiatives, educational training programs and state-funded grants. Prior to joining the MDC, Tyra developed a passion for news media during her time at WBIR-TV (NBC affiliate). Tyra earned dual degrees from the University of Tennessee, Knoxville – one in communications and one in Spanish.
Tori brings more than 20 years of experience to Mary Beth West Communications across several marketing disciplines. Her extensive and diverse background includes work for companies in both the United States and Canada. Tori manages the firm’s creative and digital output, ranging from traditional collaterals to mobile, website and social media strategy and interface design.
Previously, Tori was creative director for Knoxville-based Efficience, where she worked with clients such as Radio Systems, Inc., WDVX, DenTek, H.T. Hackney and MasterCraft. She was also principal and creative director of her own agency, Blue Media Boutique, which won a 2010 Gold ADDY Award and the 2010 PRSA “Award of Excellence”. She has also served as vice president, creative director of RIVR Media Interactive and creative director of Edison Schools in New York, New York. She holds a Master’s degree in Media from The New School University and a Bachelor of Arts degree from Wake Forest University.
Tim brings nearly 20 years of experience in the public relations field to direct strategic planning for the agency’s accounts and manage business development initiatives for the firm. He also oversees national media relations campaigns. His oversight includes securing new business for the agency, procuring and building relationships with potential clients, and working to strengthen existing client relationships.
Previously, Tim worked at Knoxville-based Shelton Group, where he was director of public relations and business development. Prior work includes serving as director of environmental communications for HY-brid, the sustainability division of Hoffman York in Milwaukee/Chicago, where he was responsible for, among other things, social media strategy for Focus on Energy, Wisconsin’s energy efficiency and renewable energy initiative.
Kristy manages client relationships at Mary Beth West Communications, and brings to her role a wealth of experience from working and volunteering with health and wellness organizations. She has almost 20 years of experience in organizational management, stakeholder development, media relations, event planning and other skills. In 2013 she was recognized for her professional achievement and community involvement as one of the Greater Knoxville Business Journal’s 40 Under 40. She currently serves as Chair-Elect to Knoxville’s Community Health Council and sits on the board of United Way of Greater Knoxville.
Previously, Kristy held the position of managing director for the Knoxville Track and Field Club, and she has also served as the executive director for the Girls on the Run of Greater Knoxville, a non-profit program educating girls, third to eighth grade, about healthy living and self-esteem. She was a member of Leadership Knoxville’s 2013 class, and now serves on the Leadership Knoxville Board of Directors and Alumni Committee. She is the Marketing Committee Co-Chair for Let’s Move Knoxville and a mentor for tnAchieves. Kristy earned her bachelor’s degree from the University of Tennessee-Knoxville in 2000 from the College of Communication & Information with a major in journalism and concentration in public relations.
Sarah’s focus as technical project manager is on the end user and how software applications impact clients, as well as the usability of the tools. She has a plethora of experience working with the end users and business stakeholders to ensure the applications are well defined and deliver the value that is expected. She is result-driven and has proven over and over to deliver high-quality solutions to help clients meet their business and branding goals.
Prior to Mary Beth West Communications, Sarah served as Technical Project Manager for Knoxville-based Efficience, where she worked with clients such as Pinnacle at Turkey Creek and Kelsan. Sarah has a Bachelor of Science in International Business from St. Petersburg College.
Kerri serves the full team at Mary Beth West Communications as a project manager to help execute projects and campaigns efficiently and effectively. She is involved in much of the internal and external communications necessary to keep many projects going at once in a busy firm. She is also involved in large-scale event planning for clients.
Her background includes managing a range of communications projects and health/wellness programs in Springfield, MO, where she most recently served the Springfield-Greene County Park Board. Kerri holds a master’s degree, summa cum laude, in health promotion and wellness management from Missouri State University and a bachelor’s degree, magna cum laude, in business administration with a major in finance from East Tennessee State University.
Jamie serves the Mary Beth West Communications team as the firm’s interactive coordinator on all agency accounts. In this role she helps develop social and interactive communications support tools, content and knowledge support for clients.
Jamie previously served as marketing coordinator for Diverse Concept, parent company of many restaurants in the Greater Knoxville area including Lakeside Tavern, Riverside Grille and Parkside Tavern. Jamie graduated from the University of Tennessee with a bachelor’s in advertising and minors in business and psychology in May 2013. During her time at UT, she was a member of the Ad Club and participated in campaign projects for Microsoft Bing!, Abilify and Doritos’ Crash the Super Bowl contest.
Élan’s primary focus on the team is writing and editing content for the firm’s clients. From short, punchy marketing copy to press releases, to longer business proposals, Élan uses her skills in over 10 years as a writer, editor and writing teacher to develop copy appropriate for a wide range of client projects.
Prior to Mary Beth West Communications, Élan worked as Downtown Knoxville’s marketing coordinator. Previously, she worked with the Amputee Coalition, a national non-profit organization, where she wrote, edited and coordinated content for its bimonthly magazine and other resource publications. She has also taught English to college students at Maryville College and UNC Greensboro. Since 2002 she has written and edited for a range of publications on a freelance basis. Élan has an MFA in Creative Writing from UNC Greensboro and a BA in Public Policy from UNC Chapel Hill.
Marijo Soto graduated from the Universidad del Valle de Mexico in graphic design 2003 with honors. From 2005 to 2009, Marijo was a part of the creative team of La Jabonera Studio, designing for companies such as Kellogg, Coca-Cola, Bticino and Hafele.
For the past three years, Marijo has served as the lead designer at Efficience, producing both print and web materials. She specializes in computer and hand illustration.
Steele Gamble is a senior at the University of Tennessee who will graduate in May, 2014. He is earning a major in public relations and minors in business and journalism.
Completing three previous internships, he has worked with Ackermann Public Relations, Scripps Networks Interactive and Cityview Magazine. When he is not working, Steele enjoys serving the community. He has volunteered with various grassroots political campaigns, worked with an English as a second language program and spent a semester on the student executive board with UT’s Center for Leadership and Service.
The discovery is the starting point for all clients. We’ll listen to you and gather information to begin a thorough assessment of where and how we can work together. This might include learning about the company’s strengths and challenges, or collecting information such as mission, vision and positioning statements. It might include looking at business and strategic plans for the company as a whole or for specific projects. The discovery usually helps our clients know what services they need us to focus on before we get to work. This process should be a two-way conversation, with our goal to be able to create a framework for our relationship. With that process in place, we’ll be able to determine which promotion tools will best create a positive result for each type of business and each budget.
Next we’ll develop a strategic blueprint that will be a custom-tailored blend of traditional and interactive digital media to enable you to reach the right audience with the right message on time, every time. We do this by evaluating the company and its goals, crafting brands, digital products and messaging to fit those goals, and then disseminating these through social and traditional media outlets that we have developed trusted relationships with. With over ten years in business and up-to-the-minute digital technology in our company’s toolbox, we help all our clients achieve greater impact with their messages and digital impact by leveraging the business and media relationships we’ve developed locally and regionally.
Creative is key to captivating your audience’s attention and making a strong visual and emotional impact. Our competent and creative team is known for award-winning approaches to solving complex and everyday brand problems. Our content and digital design isn’t just going to tell a story, it will pull people in to engage them at a new level. We’re confident because we’re competitive about having fun. When we let loose our creative minds, our clients win big time.
A brilliant, creative plan means nothing without the ability to execute it seamlessly with professional finesse. With an effective plan in place, we go to work to turn it into reality. Execution takes place with the help of timetables and open communication, not to mention our ability to engage our friends in business and media to help us connect your message to thought leaders.
Once the plan has been executed, we won’t leave you wondering what the effect of our work was. We’ll take a look at the tracks we’ve made and put together analytics that are easy to understand to help you navigate how your company is growing in its public perception and digital footprint. Whether you need analytics for a one-time project or on an ongoing basis, we’ve got subscription tools and skills to crunch data for all your pr and marketing needs.
Through public relations campaigns, we help our clients position themselves in line with their business goals and enable them to successfully reach their audiences. Our work connects the right strategies with relationship-building outreach as well as compelling content for local media and other points of influence. Our public relations expertise includes media relations, community outreach, employee communications, crisis preparedness and response, event planning / execution, investor/donor relations, third-party stakeholder outreach, and industry trade / B2B campaigns.
We provide intelligent and effective interactive social media publicity plans to our clients. Every day, we help manage the communities surrounding a variety of brands and use our resources to widen a company’s audience. Our team has experience with a full range of social media tools and strategies to weave into traditional PR strategies.
Our team of creative and technical experts will develop custom digital products to help your business strengthen its presence in today’s digital universe. Mobile apps, responsive website design, social media contesting, digital brand development and much more!
As a full-service agency, we offer print and digital advertising design and marketing for a range of media outlets. Whether you need a brand overhaul or help creating a specific powerful message, we have the creative and strategic capacity to take you wherever you need to go with your brand.
Our members—retailers, restaurants, spas, salons, galleries—were looking for ways to increase foot traffic and drive sales. Wow! We have been blown away by the sleek mobile app they developed for us. Customers are ecstatic.
-Bebe Vogel, The District in Bearden
I can’t say enough about how well their team did on our first project. From the project’s onset through to the final deliverable, their team impressed me with their knowledge, communication, and expertise.
-Aaron Gerraughty, WAXIE Sanitary Supply
From the very beginning, their team quickly understood our business challenges and helped develop solutions that addressed them.
-Mike Asbury, Personal Computer Systems
I have found them to be very focused. They actively listen to you…no canned “stuff” based on what they do but targeted solutions in response to what we need – results confirm this. They are definitely a part of our team…an extension of our firm, darn near family.
-David Cockrill, Red Chair Architects
By Tim Wirtz, Director of Strategic Development Earth Day is nearly upon us, and as April […]View Post...
WHO: Sugarlands Distilling Company will host legendary moonshiner and TV personality Jim Tom Hedrick april […]View Post...
Knoxville, Tenn. – Each year, East Tennessee Children’s Hospital gets more than 148,000 visits from tens of […]View Post...
Alcoa, Tenn. – Jack Holland and Jon Hawker of Hickory Construction, Inc. have been putting their construction […]View Post...
Third INVEST Event Drives Investment Connections in Tennessee-Based Public Companies Nashville, Tenn. – Set for Thurs., […]View Post...
Gatlinburg, Tenn. — Sugarlands Distilling Company celebrated its grand opening on March 21 with thousands of patrons […]View Post...
We welcome you to contact us directly with any questions or requests. Thank you for reaching out to us.
3401 Russ Circle, St. C
Alcoa, TN 37701