Sugarlands Distil... July 22, 2014
Sugarlands Distil...
Gatlinburg, Tenn. —East Tennessee-based Sugarlands Distilling Company has made quite a splash since arriving on the […]
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Our Team
In 2003, Mary Beth West planted the seed for a company that would redefine the role of public relations in East Tennessee. Eleven years later, we continue to push the envelope on what strategic communications and marketing can do…now on a national basis. Seated in our core values, we help clients communicate, engage and build meaningful connections with their stakeholders through brand relationships, digital innovation and competitive impact. We don’t mean to brag, but check out our kudos here. Want to hear more from us? Sign up for our monthly gossip here.
PROFESSIONAL MODE
AFTER HOURS MODE
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Mary Beth West, APRPrincipal, Mary Beth West Communications, LLC
Information
Mary Beth West is a public relations executive with 20 years’ experience managing marketing communications strategies and campaigns, with proven business results meeting companies’ and organizations’ sales/development, branding and reputation management objectives.
Experiences
Celebrating 11 years in business in spring 2014, Mary Beth West founded her public relations firm in March 2003. She serves as a key strategist on agency accounts, leads the financial and business growth of the company, and manages the development of her team. More about Mary Beth...
Mary Beth West, APRMojito Beth
Get to know me
What can’t you live without? Staying within consistent proximity to kiss my kids goodnight and be there for the moments of lifeFavorite procrastination method? The Scarlett O'Hara method: "I'll think about that tomorrow."What’s your favorite word? "Strategery." Just kidding. Kind of. "Serendipitous."Favorite breakfast food? Mixed berries & Chobani Yogurt, when I'm on good behavior.Favorite drink after hours? Mojito. Check out the one at The Cloister in Sea Island, GA. It'll make a Mojito your favorite, too.Favorite reality tv show? The closest I get is "Nightly News With Brian Williams." I'm a total bore around the water cooler.Favorite song chorus/lyrics? "Life is long...If you give it away." Great song by David Byrne
Tyra HaagDirector of Communications
Information
Tyra brings nine years of experience to Mary Beth West Communications with an award-winning background in media relations. Tyra is responsible for spearheading the planning and management of client communications strategies – including local, regional and national media relations campaigns – for a diverse base of agency clients.
Experiences
Her award-winning client work includes campaigns for Alcoa - Tennessee Operations, Oak Ridge National Laboratory and Girl Scouts, among many others.Previously, Tyra was the project director and media spokesperson for the Metropolitan Drug Commission (MDC) in Knoxville, Tenn., where she managed media relations efforts, community outreach initiatives, educational training programs and state-funded grants. Prior to joining the MDC, Tyra developed a passion for news media during her time at WBIR-TV (NBC affiliate). Tyra earned dual degrees from the University of Tennessee, Knoxville – one in communications and one in Spanish. Locally, Tyra serves in a variety of leadership roles including the Junior League of Knoxville, Clayton Center for the Arts Advisory Board, the Knoxville Area Alumnae Chapter of Alpha Omicron Pi and the Neonatal Abstinence Syndrome (NAS) Task Force.
Tyra HaagLights, Camera, Action!
Get to know me
What can’t you live without? Chocolate!Favorite procrastination method? Sleeping . . . when I can, anyway.What’s your favorite word? Lasternight (a combo of last night and yesterday – courtesy of my 3-year-old)Favorite breakfast food? Cinnamon rolls from Newton Farms – the best little bakery in Seabrook Island, SCFavorite drink after hours? Riesling or a Vodka CranberryFavorite reality tv show? I’m from Nashville so I’ve been watching Private Lives of Nashville Wives lately. Also, my super-talented cousin, Cali Tucker, is a contestant on THE VOICE this season!Favorite song chorus/lyrics? “Celebrate we will, ‘cause life is short, but sweet for certain” – “Two Step” by Dave Matthews Band
Tori RoseCreative Director, Digital Media
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Tori brings more than 20 years of experience to Mary Beth West Communications across several marketing disciplines. Her extensive and diverse background includes work for companies in both the United States and Canada. Tori manages the firm’s creative and digital output, ranging from traditional collaterals to mobile, website and social media strategy and interface design.
Experiences
Previously, Tori was creative director for Knoxville-based Efficience, where she worked with clients such as Radio Systems, Inc., WDVX, DenTek, H.T. Hackney and MasterCraft. She was also principal and creative director of her own agency, Blue Media Boutique, which won a 2010 Gold ADDY Award and the 2010 PRSA “Award of Excellence”. She has also served as vice president, creative director of RIVR Media Interactive and creative director of Edison Schools in New York, New York. She holds a Master’s degree in Media from The New School University and a Bachelor of Arts degree from Wake Forest University.
Tori RoseToritini
Get to know me
What can’t you live without? My kids, my iPhone and StarbucksFavorite procrastination method? CleaningWhat’s your favorite word? NutbirdFavorite breakfast food? My mom’s French toastFavorite drink after hours? John Daly – 2 parts vodka, one part iced tea, one part lemonadeFavorite reality tv show? Long Island MediumFavorite song chorus/lyrics? In Your love / I find release / A haven from my unbelief / Take my life and let me be / A living prayer my God to Thee —Alison Krauss, A Living Prayer
April TimkoDirector of Client Service
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April Timko brings more than a decade of agency experience to Mary Beth West, managing strategic communications portfolios for organizations of all sizes, ranging from local to international. April serves as a liaison between MBWC and clients, ensuring all projects are communicated and executed on time and within budget, according to the required strategic direction of each campaign. With her experience in account and project management, April is skilled at listening and leading to achieve results above and beyond clients’ expectations.
Experiences
Since earning a bachelor of arts in advertising and music from Carson Newman University, April has developed skills in agency roles that have allowed her to work directly with all departments and oversee projects from conception to completion. Prior to joining MBWC, she has worked with clients such as Grainger, Kohler, Boeing, Weis Markets, Food City, Home Federal Bank and numerous utilities such as Ameren and FirstEnergy. She’s earned a reputation as someone who can bring together and execute a communications plan with discipline and creativity. With an additional strong background in production management, April has earned several industry awards.
April TimkoPitch Perfect
Get to know me
What can’t you live without? My faith, family and musicFavorite procrastination method? Catching up on news or social mediaWhat’s your favorite word? HappinessFavorite breakfast food? If calories didn't exist, a waffle topped with blueberries, powdered sugar and syrup. But since calories do exist, I'm more likely to eat Greek yogurt with berries :)Favorite drink after hours? Sweet teaFavorite reality tv show? The VoiceFavorite song chorus/lyrics? This is a tough question for someone who writes lyrics! Since I could quote amazing lyrics all day, I'll keep it simple and say all the words to "Amazing Grace."
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Tim WirtzDirector of Strategic Development
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Tim brings nearly 20 years of experience in the public relations field to direct strategic planning for the agency’s accounts and manage business development initiatives for the firm. He also oversees national media relations campaigns. His oversight includes securing new business for the agency, procuring and building relationships with potential clients, and working to strengthen existing client relationships.
Experiences
Previously, Tim worked at Knoxville-based Shelton Group, where he was director of public relations and business development. Prior work includes serving as director of environmental communications for HY-brid, the sustainability division of Hoffman York in Milwaukee/Chicago, where he was responsible for, among other things, social media strategy for Focus on Energy, Wisconsin’s energy efficiency and renewable energy initiative.
Tim WirtzTight Pants Tim
Get to know me
What can’t you live without? My family. And, of course, a great craft brew.Favorite procrastination method? Telling myself, and others around me, that I am better under pressure. I really am.What’s your favorite word? Success.Favorite breakfast food? Bacon. Everything is better with bacon.Favorite drink after hours? A great craft brew. Preferably a great IPA.Favorite reality TV show? Chopped, but I am a closet fan of Naked and Afraid as well.Favorite song chorus/lyrics? “He who forgets, will be destined to remember.” These words remind me to remember those in my life who have helped me get to where I am today. From family and friends, to professors who drove me to the PR industry, to my wife and kids.
Sarah Williams Technical Project Manager
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Sarah’s focus as technical project manager is on the end user and how software applications impact clients, as well as the usability of the tools. She has a plethora of experience working with the end users and business stakeholders to ensure the applications are well defined and deliver the value that is expected. She is result-driven and has proven over and over to deliver high-quality solutions to help clients meet their business and branding goals.
Experiences
Prior to Mary Beth West Communications, Sarah served as Technical Project Manager for Knoxville-based Efficience, where she worked with clients such as Pinnacle at Turkey Creek and Kelsan. Sarah has a Bachelor of Science in International Business from St. Petersburg College.
Sarah Williams Sassy Pants
Get to know me
What can’t you live without? Coffee and my familyFavorite procrastination method? Reading/ResearchingWhat’s your favorite word? Right?Favorite breakfast food? Eggs BenedictFavorite drink after hours? Blue Moon w/OrangeFavorite reality tv show? Flipping OutFavorite song chorus/lyrics? She’s got electric boots, a mohair suit, you know I read it in a magazine, oh, Bennie and the Jets. -Elton John
Kerri ThompsonProject Manager, Client Service
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Kerri serves the full team at Mary Beth West Communications as a project manager to help execute projects and campaigns efficiently and effectively. She is involved in much of the internal and external communications necessary to keep many projects going at once in a busy firm. She is also involved in large-scale event planning for clients.
Experiences
Her background includes managing a range of communications projects and health/wellness programs in Springfield, MO, where she most recently served the Springfield-Greene County Park Board. Kerri holds a master’s degree, summa cum laude, in health promotion and wellness management from Missouri State University and a bachelor’s degree, magna cum laude, in business administration with a major in finance from East Tennessee State University.
Kerri ThompsonTo The Minute
Get to know me
What can’t you live without? It is a who…Adam, my husbandFavorite procrastination method? Reading blogs or exercisingWhat’s your favorite word? JankyFavorite breakfast food? Eggs with Frank’s RedHot sauceFavorite drink after hours? Decaf Vienna CoffeeFavorite reality tv show? I’m not a reality TV watcher, so I’ll go with a show I really like watching on Netflix, which is Chuck.Favorite song chorus/lyrics? It Is Well With My Soul…all the lyrics
Jamie StooksburyInteractive Coordinator
Information
Jamie serves the Mary Beth West Communications team as the firm’s interactive coordinator on all agency accounts. In this role she helps develop social and interactive communications support tools, content and knowledge support for clients.
Experiences
Jamie previously served as marketing coordinator for Diverse Concepts, parent company of many restaurants in the Greater Knoxville area including Lakeside Tavern, Riverside Grille and Parkside Tavern. Jamie graduated from the University of Tennessee with a bachelor’s in advertising and minors in business and psychology in May 2013. During her time at UT, she was a member of the Ad Club and participated in campaign projects for Microsoft Bing!, Abilify and Doritos’ Crash the Super Bowl contest.
Jamie StooksburyStooksbonanza
Get to know me
What can’t you live without? Netflix and Dirty Chai Tea LattesFavorite procrastination method? Pinterest / Buzzfeed ListsWhat’s your favorite word? VacationFavorite breakfast food? Veggie omeletteFavorite drink after hours? The Cat's Pajamas from Saltbox in San Diego. It has tequila, Benedictine, jalapeño and grapefruit.Favorite reality tv show? The Property Brothers (I have a huge crush on Jonathan Scott) but really anything on HGTVFavorite song chorus/lyrics? "May you grow up to be righteous/ May you grow up to be true/ May you always know the truth and see the lights surrounding you/ May you always be courageous/ Stand upright and be strong/ May you stay forever young.” -Bob Dylan
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Élan Young Content Developer
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Élan’s primary focus on the team is writing and editing content for the firm’s clients. From short, punchy marketing copy to press releases, to longer business proposals, Élan uses her skills in over 10 years as a writer, editor and writing teacher to develop copy appropriate for a wide range of client projects.
Experiences
Prior to Mary Beth West Communications, Élan worked as Downtown Knoxville’s marketing coordinator. Previously, she worked with the Amputee Coalition, a national non-profit organization, where she wrote, edited and coordinated content for its bimonthly magazine and other resource publications. She has also taught English to college students at Maryville College and UNC Greensboro. Since 2002 she has written and edited for a range of publications on a freelance basis. Élan has an MFA in Creative Writing from UNC Greensboro and a BA in Public Policy from UNC Chapel Hill.
Élan Young Nom de Plume
Get to know me
What can’t you live without? MusicFavorite procrastination method? Taking pictures of my baby.What’s your favorite word? NimbusFavorite breakfast food? EggsFavorite drink after hours? ManhattanFavorite reality tv show? I avoid reality tv at all costs. :) I prefer drama.Favorite song chorus/lyrics? I don't have a favorite, but here is one I picked that I love from I Dream a Highway by Gillian Welch “Oh, I dream a highway back to you/love A winding ribbon with a band of gold/ A silver vision, come and bless my soul/ I dream a highway back to you."
Marijo SotoDesigner
Information
Marijo Soto graduated from the Universidad del Valle de Mexico in graphic design 2003 with honors. From 2005 to 2009, Marijo was a part of the creative team of La Jabonera Studio, designing for companies such as Kellogg, Coca-Cola, Bticino and Hafele.
Experiences
For the past three years, Marijo has served as the lead designer at Efficience, producing both print and web materials. She specializes in computer and hand illustration.
Marijo Soto
Get to know me
What can’t you live without? Siesta! I wouldn't survive a day without it.Favorite procrastination method? I'm sure I have Alzheimers, that explains everything.What’s your favorite word? Bologna!Favorite breakfast food? Pancakes, nothing too fancy.Favorite drink after hours? I'm allergic to alcohol, it makes me sneeze, seriously! So iced tea is my thing.Favorite reality tv show? Oh! Can you watch TV after you have kids? At…what time?Favorite song chorus/lyrics? If I had a Million Dollars by Bare Naked Ladies. The whole song makes me laugh.
Catherine WillisOfficial MBWC PR Intern
Information
Catherine serves the Mary Beth West Communications team as a Public Relations intern. She is a senior at the University of Tennessee, majoring in Public Relations with a minor in Business Administration.
Experiences
Prior to Mary Beth West Communications, Catherine spent one year interning with the Knoxville Ice Bears of the Southern Professional Hockey League. She currently serves as the Co-Vice President of the Sammie Lynn Puett Chapter of PRSSA.
Catherine WillisC-Dub
Get to know me
What can’t you live without? Coffee!Favorite procrastination method? Browsing through social media (Instagram, Facebook, Twitter, Pinterest)What’s your favorite word? Vino (I had the opportunity to live in Italy for a month and that was the one Italian word I can remember!)Favorite breakfast food? French toast from Gourmet’s MarketFavorite drink after hours? Amaretto SourFavorite reality tv show? Shark Tank. Although, the Real Housewives shows run a close second – I’m a sucker for “smut tv,” as my mom calls it.Favorite song chorus/lyrics? I don’t have a favorite, but I love “Nothing to do, nowhere to be / A simple little kind of free / Nothing to do, no one but me / And that’s all I need” – “Perfectly Lonely” by John Mayer
Our Process
Discovery
The discovery is the starting point for all clients. We’ll listen to you and gather information to begin a thorough assessment of where and how we can work together. This might include learning about the company’s strengths and challenges, or collecting information such as mission, vision and positioning statements. It might include looking at business and strategic plans for the company as a whole or for specific projects. The discovery usually helps our clients know what services they need us to focus on before we get to work. This process should be a two-way conversation, with our goal to be able to create a framework for our relationship. With that process in place, we’ll be able to determine which promotion tools will best create a positive result for each type of business and each budget.
Strategy
Next we’ll develop a strategic blueprint that will be a custom-tailored blend of traditional and interactive digital media to enable you to reach the right audience with the right message on time, every time. We do this by evaluating the company and its goals, crafting brands, digital products and messaging to fit those goals, and then disseminating these through social and traditional media outlets that we have developed trusted relationships with. With over ten years in business and up-to-the-minute digital technology in our company’s toolbox, we help all our clients achieve greater impact with their messages and digital impact by leveraging the business and media relationships we’ve developed locally and regionally.
Creative
Creative is key to captivating your audience’s attention and making a strong visual and emotional impact. Our competent and creative team is known for award-winning approaches to solving complex and everyday brand problems. Our content and digital design isn’t just going to tell a story, it will pull people in to engage them at a new level. We’re confident because we’re competitive about having fun. When we let loose our creative minds, our clients win big time.
Execution
A brilliant, creative plan means nothing without the ability to execute it seamlessly with professional finesse. With an effective plan in place, we go to work to turn it into reality. Execution takes place with the help of timetables and open communication, not to mention our ability to engage our friends in business and media to help us connect your message to thought leaders.
Intelligence
Once the plan has been executed, we won’t leave you wondering what the effect of our work was. We’ll take a look at the tracks we’ve made and put together analytics that are easy to understand to help you navigate how your company is growing in its public perception and digital footprint. Whether you need analytics for a one-time project or on an ongoing basis, we’ve got subscription tools and skills to crunch data for all your pr and marketing needs.
Services
PUBLIC RELATIONS
Through public relations campaigns, we help our clients position themselves in line with their business goals and enable them to successfully reach their audiences. Our work connects the right strategies with relationship-building outreach as well as compelling content for local media and other points of influence. Our public relations expertise includes media relations, community outreach, employee communications, crisis preparedness and response, event planning / execution, investor/donor relations, third-party stakeholder outreach, and industry trade / B2B campaigns.
SOCIAL MEDIA
We provide intelligent and effective interactive social media plans to our clients. Every day, we help manage the communities surrounding a variety of brands and use our resources to widen a company’s audience. Our team has experience with a full range of social media tools and strategies to weave into traditional PR strategies.
DIGITAL
Our team of creative and technical experts will develop custom digital products to help your business strengthen its presence in today’s digital universe from mobile apps and responsive website design to social media contesting, digital brand development and much more!
ADVERTISING & MARKETING
As a full-service agency, we offer print and digital advertising design and marketing for a range of media outlets. Whether you need a brand overhaul or help creating a specific powerful message, we have the creative and strategic capacity to take you wherever you need to go with your brand.
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Our members—retailers, restaurants, spas, salons, galleries—were looking for ways to increase foot traffic and drive sales. Wow! We have been blown away by the sleek mobile app they developed for us. Customers are ecstatic.
-Bebe Vogel, The District in Bearden
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I can’t say enough about how well their team did on our first project. From the project’s onset through to the final deliverable, their team impressed me with their knowledge, communication, and expertise.
-Aaron Gerraughty, WAXIE Sanitary Supply
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From the very beginning, their team quickly understood our business challenges and helped develop solutions that addressed them.
-Mike Asbury, Personal Computer Systems
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I have found them to be very focused. They actively listen to you…no canned “stuff” based on what they do but targeted solutions in response to what we need – results confirm this. They are definitely a part of our team…an extension of our firm, darn near family.
-David Cockrill, Red Chair Architects
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We welcome you to contact us directly with any questions or requests. Thank you for reaching out to us.
3401 Russ Circle, St. C
Alcoa, TN 37701
+ 865-982-6626
info@marybethwest.com