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In 2003, Mary Beth West planted the seed for a company that would redefine the role of public relations in East Tennessee. Twelve years later, we continue to push the envelope on what strategic communications and marketing can do…now on a national basis. Seated in our core values, we help clients communicate, engage and build meaningful connections with their stakeholders through brand relationships, digital innovation and competitive impact. We don’t mean to brag, but check out our kudos here. Want to hear more from us? Sign up for our monthly gossip here.
Mary Beth West is a public relations executive with 20 years’ experience managing marketing communications strategies and campaigns, with proven business results meeting companies’ and organizations’ sales/development, branding and reputation management objectives.
Celebrating 12 years in business in spring 2015, Mary Beth West founded her public relations firm in March 2003. Her team’s award-winning work has included creation and implementation of national media relations campaigns, employee communications programs, consumer and business-to-business marketing initiatives and crisis preparedness systems. More about Mary Beth...
Jackie Cavnar is the front face and managing director of MBWC’s new Nashville office, where she develops client relationships throughout Middle Tennessee and informs business-savvy strategies for a host of agency campaigns. She leads our team in a senior operations capacity to ensure efficiencies and impact that directly benefit clients. To that end, Jackie also works closely with our Client Service team to ensure our clients are satisfied through and through, and her career experience on the operations side helps connect MBWC’s focus with tangible results that clients need and expect.
Jackie joins Mary Beth West Communications with more than 20 years’ experience in strategic communications and organizational management. With an MBA from Lipscomb University, Jackie’s most recent posts over the past decade have included serving as chief operating officer of The Rural Partnership; as a physician recruiter for LifePoint Hospitals; and as a healthcare market analyst for Decision Resources Group. Currently an adjunct faculty member in public relations at Western Kentucky University, Jackie serves on the board of visitors for the University of Tennessee College of Communication & Information, where she graduated with a bachelor’s degree in communications in 1994. She is a past president of the Nashville Chapter of the Public Relations Society of America (PRSA) and is an active sustainer of the Nashville Junior League. Jackie and her husband Steve reside in Brentwood with daughter, Stephanie.
Mike brings nearly 30 years of technological design and development, management and leadership experience in the high-tech industry to his role at MBWC. He provides senior level technical consulting on software development and technology solutions for a range of client projects, including mobile apps. Mike achieves results through exceptional subject matter expertise, technology leadership, intensive innovation and client collaboration.
Mike’s career began in Information Systems where he was instrumental in the implementation of early computer systems integration for Uster Technologies AG. Later he served as chief operating officer of Wagner, a privately held precision machine shop specializing in conventional and unconventional manufacturing of components for the aerospace, defense, and scientific instrumentation sectors. In 2012 he became president and CEO of Echota Technologies Corporation, a comprehensive technology and consulting services company where he oversaw the company’s involvement with commercial enterprises and the Department of Defense, the Department of Energy and the U.S. Department of Agriculture, as other federal and state agencies. Mike lives in Knoxville, Tennessee with his wife Donna. The couple has three children.
Laura brings her expertise in digital marketing to MBWC, and is the company’s subject matter expert for the digital marketing space. In this part of her role, she leads the strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels and trains clients on customized social media curriculum. She also manages marketing strategies across all of our client digital media platforms, email promotions and ongoing promotions through social media and digital platforms. On the production side, Laura is responsible for managing multiple projects from initial job start through completion. She works along with the account service team to estimate, schedule and track jobs through delivery. As an internal agency liaison with all departments, she makes sure projects stay on schedule and within budget.
Laura is a Maryville College graduate and holds certificates in both social media marketing from the University of Tennessee and inbound marketing from HubSpot. Laura has more than 15 years’ experience in marketing and project management and was with national handbag company Maggie Bags prior to joining the team. Among just some of her responsibilities at Maggie Bags, Laura wrote copy for both the website and social media outlets; planned and implemented brand contests; completed graphic design for website, e-mail marketing, and social media; helped plan and facilitate professional photo shoots; handled website maintenance; and managed daily electronic data interchange and drop ship operations. Prior to Maggie Bags, Laura worked for nine years at a higher education professional association as manager of corporate relations, and prior to that, served for five years with a major processor of credit card transactions as relationship manager and team trainer.
Taylor’s background in journalism and business helps her in her role as communications manager where she oversees local, regional and national media relations and strategic outreach campaigns for a wide range of clients.
Prior to joining MBWC, Taylor began her career in Washington, D.C., serving as the manager of communications and outreach for the Congressional Medal of Honor Foundation. While at the Foundation, Taylor was responsible for all social media and media relations, as well as the Medal of Honor Recipient-to-Student webinars and character education outreach. Taylor was also the project manager of the national Citizen Service Before Self Honors Award of which Knoxville favorites Helen Ashe and the late Ellen Turner of the “Love Kitchen” were top 20 finalists.
Taylor's experiences are heavily weighted in both the sports and political realms. In college, Taylor interned with two video production organizations as well as an international event management company in London. Taylor also worked on two statewide political campaigns, interning for Governor Bill Haslam in 2010 and serving as the East Tennessee regional coordinator for Senator Lamar Alexander’s 2014 Senate re-election campaign. Taylor graduated with honors from the University of Tennessee where she earned a bachelor’s degree in journalism as well as a minor in business. Taylor is extremely passionate about childhood education and development, volunteering as a high school volleyball coach. She has a strong drive and knowledge regarding veterans affairs. Both a native Texan and a "third culture kid," she grew up in and out of the Lone Star State, attending school in both Kuwait City, Kuwait, and Abu Dhabi, United Arab Emirates. Taylor has a passion for international travel and politics and can probably be found on the lake during her time off discussing both.
Wes brings experience in journalism, marketing, communications and business strategy to his role at MBWC. As a senior account executive, he serves as the front-facing contact between the clients he manages and the rest of the team. His role includes daily project management and addressing clients' needs and objectives throughout campaigns to make sure projects are running smoothly, on-time and within budget.
Wes brings nearly a decade of communications and business strategy skills to the MBWC team. For four years, Wes managed the communications and marketing for the Brentwood Hearing Center, helping the family-owned practice double its patient base during his tenure. Prior to that, Wes produced and delivered on-air television reports as a sports reporter and convergence editor for WVLT-TV in Knoxville. His education includes an M.B.A. with a marketing concentration from the Massey Graduate School of Business at Belmont University and a B.S. in journalism and electronic media from the University of Tennessee, Knoxville.
The discovery is the starting point for all clients. We’ll listen to you and gather information to begin a thorough assessment of where and how we can work together. This might include learning about the company’s strengths and challenges, or collecting information such as mission, vision and positioning statements. It might include looking at business and strategic plans for the company as a whole or for specific projects. The discovery usually helps our clients know what services they need us to focus on before we get to work. This process should be a two-way conversation, with our goal to be able to create a framework for our relationship. With that process in place, we’ll be able to determine which promotion tools will best create a positive result for each type of business and each budget.
Next we’ll develop a strategic blueprint that will be a custom-tailored blend of traditional and interactive digital media to enable you to reach the right audience with the right message on time, every time. We do this by evaluating the company and its goals, crafting brands, digital products and messaging to fit those goals, and then disseminating these through social and traditional media outlets that we have developed trusted relationships with. With over ten years in business and up-to-the-minute digital technology in our company’s toolbox, we help all our clients achieve greater impact with their messages and digital impact by leveraging the business and media relationships we’ve developed locally and regionally.
Creative is key to captivating your audience’s attention and making a strong visual and emotional impact. Our competent and creative team is known for award-winning approaches to solving complex and everyday brand problems. Our content and digital design isn’t just going to tell a story, it will pull people in to engage them at a new level. We’re confident because we’re competitive about having fun. When we let loose our creative minds, our clients win big time.
A brilliant, creative plan means nothing without the ability to execute it seamlessly with professional finesse. With an effective plan in place, we go to work to turn it into reality. Execution takes place with the help of timetables and open communication, not to mention our ability to engage our friends in business and media to help us connect your message to thought leaders.
Once the plan has been executed, we won’t leave you wondering what the effect of our work was. We’ll take a look at the tracks we’ve made and put together analytics that are easy to understand to help you navigate how your company is growing in its public perception and digital footprint. Whether you need analytics for a one-time project or on an ongoing basis, we’ve got subscription tools and skills to crunch data for all your pr and marketing needs.
Through public relations campaigns, we help our clients position themselves in line with their business goals and enable them to successfully reach their audiences. Our work connects the right strategies with relationship-building outreach as well as compelling content for local media and other points of influence. Our public relations expertise includes media relations, community outreach, employee communications, crisis preparedness and response, event planning / execution, investor/donor relations, third-party stakeholder outreach, and industry trade / B2B campaigns.
We provide intelligent and effective interactive social media plans to our clients. Every day, we help manage the communities surrounding a variety of brands and use our resources to widen a company’s audience. Our team has experience with a full range of social media tools and strategies to weave into traditional PR strategies.
Our team of creative and technical experts will develop custom digital products to help your business strengthen its presence in today’s digital universe from mobile apps and responsive website design to social media contesting, digital brand development and much more.
As a full-service agency, we offer print and digital advertising design and marketing for a range of media outlets. Whether you need a brand overhaul or help creating a specific powerful message, we have the creative and strategic capacity to take you wherever you need to go with your brand.
Our members—retailers, restaurants, spas, salons, galleries—were looking for ways to increase foot traffic and drive sales. Wow! We have been blown away by the sleek mobile app they developed for us. Customers are ecstatic.
-Bebe Vogel, The District in Bearden
I can’t say enough about how well their team did on our first project. From the project’s onset through to the final deliverable, their team impressed me with their knowledge, communication, and expertise.
-Aaron Gerraughty, WAXIE Sanitary Supply
From the very beginning, their team quickly understood our business challenges and helped develop solutions that addressed them.
-Mike Asbury, Personal Computer Systems
I have found them to be very focused. They actively listen to you…no canned “stuff” based on what they do but targeted solutions in response to what we need – results confirm this. They are definitely a part of our team…an extension of our firm, darn near family.
-David Cockrill, Red Chair Architects
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We welcome you to contact us directly with any questions or requests. Thank you for reaching out to us.
3401 Russ Circle, St. C
Alcoa, TN 37701