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In 2003, Mary Beth West planted the seed for a company that would redefine the role of public relations in East Tennessee. Twelve years later, we continue to push the envelope on what strategic communications and marketing can do…now on a national basis. Seated in our core values, we help clients communicate, engage and build meaningful connections with their stakeholders through brand relationships, digital innovation and competitive impact. We don’t mean to brag, but check out our kudos here. Want to hear more from us? Sign up for our monthly gossip here.
Mary Beth West is a public relations executive with 20 years’ experience managing marketing communications strategies and campaigns, with proven business results meeting companies’ and organizations’ sales/development, branding and reputation management objectives.
Celebrating 12 years in business in spring 2015, Mary Beth West founded her public relations firm in March 2003. Her team’s award-winning work has included creation and implementation of national media relations campaigns, employee communications programs, consumer and business-to-business marketing initiatives and crisis preparedness systems. More about Mary Beth...
Jackie Cavnar is the front face and managing director of MBWC’s new Nashville office, where she develops client relationships throughout Middle Tennessee and informs business-savvy strategies for a host of agency campaigns. She leads our team in a senior operations capacity to ensure efficiencies and impact that directly benefit clients. To that end, Jackie also works closely with our Client Service team to ensure our clients are satisfied through and through, and her career experience on the operations side helps connect MBWC’s focus with tangible results that clients need and expect.
Jackie joins Mary Beth West Communications with more than 20 years’ experience in strategic communications and organizational management. With an MBA from Lipscomb University, Jackie’s most recent posts over the past decade have included serving as chief operating officer of The Rural Partnership; as a physician recruiter for LifePoint Hospitals; and as a healthcare market analyst for Decision Resources Group. Currently an adjunct faculty member in public relations at Western Kentucky University, Jackie serves on the board of visitors for the University of Tennessee College of Communication & Information, where she graduated with a bachelor’s degree in communications in 1994. She is a past president of the Nashville Chapter of the Public Relations Society of America (PRSA) and is an active sustainer of the Nashville Junior League. Jackie and her husband Steve reside in Brentwood with daughter, Stephanie.
Wes brings experience in journalism, marketing, communications and business strategy to his role at MBWC. As a senior account executive, he serves as the front-facing contact between the clients he manages and the rest of the team. His role includes daily project management and addressing clients' needs and objectives throughout campaigns to make sure projects are running smoothly, on-time and within budget.
Wes brings nearly a decade of communications and business strategy skills to the MBWC team. For four years, Wes managed the communications and marketing for the Brentwood Hearing Center, helping the family-owned practice double its patient base during his tenure. Prior to that, Wes produced and delivered on-air television reports as a sports reporter and convergence editor for WVLT-TV in Knoxville. His education includes an M.B.A. with a marketing concentration from the Massey Graduate School of Business at Belmont University and a B.S. in journalism and electronic media from the University of Tennessee, Knoxville.
Sarah Merrell brings nearly a decade of experience in marketing and business within a variety of industries to her role at MBWC as Digital Media and Production Manager. Sarah works closely with clients to achieve results through websites, social media and newsletters while also managing production timelines.
Sarah began her career as a financial analyst before transitioning into marketing management. She served as Marketing Manager for an outdoor gear manufacturer and retailer and most recently led the marketing department for Leisure Pools, the largest swimming pool manufacturer in the world. Sarah has also worked as a freelance marketing consultant, event planner and public relations professional, and has been responsible for the execution and publicity of several fashion week events including Asheville Fashion Week, Chattanooga Fashion Week and Knoxville Fashion Week. In 2007, Sarah earned an MBA from Western Carolina University and has since been named an alumni success story by the university. In 2013 she was named one of Asheville, N.C.’s Top 40 Under 40 Young Professionals. Her innovative approach to marketing, event planning and media relations has been recognized by a number of national and regional publications including Capital at Play, SNEWS, Verve Magazine, the Citizen-Times and Asheville Grit. Sarah enjoys giving back to the community and engaging in professional organizations. She has served on the board of directors of the American Advertising Federation, the Western Carolina University MBA Advisory Board, the Asheville Affiliates and the Western North Carolina Nature Center. In her free time, Sarah is a fashion correspondent for WATE-TV and enjoys directing charity fashion events. She lives in Knoxville, Tennessee with her husband Jud.
Tonya’s background in office administration helps her in the role as office coordinator at Mary Beth West Communications, where she oversees internal office scheduling, office inventory, phone calls and media monitoring.
Tonya possesses over 15 years of office administration experience. She has a Bachelor’s degree in English that she has utilized in her communications, supply chain and community service work. She also has a background in accounting, including receivables, payables and roll-forwards for inventory. Tonya attended the University of Louisville. While in Louisville, Ky., she served on the board of Louisville Poetry Guild and co-hosted a community television show recognizing local poets. She was also an import broker and team lead for UPS Supply Chain Solutions in Louisville for seven and a half years. Before moving back to her home state of Tennessee, she served as office administrator for Key Electronics in Southern Indiana. In her free time, Tonya enjoys writing and is a published poet. She also volunteers for Breaststrokes, an organization enabling breast cancer patients without medical insurance to pay their bills. She is an avid hiker and active in Knoxville’s arts and music scene.
Jason brings nearly 20 years of technological design and development, management, and leadership experience in the high-tech industry to his role at MBWC. He provides technical consulting on development and technology solutions for a range of client projects. Jason achieves results through exceptional subject matter expertise, technology leadership, intensive innovation and client collaboration.
Jason worked as a graphic designer and art director in the agency world before opening An Ion Design, Inc. in 2003. He has worked on business-to-business and business-to-consumer campaigns for companies like Bellsouth, AT&T, NASCAR, Tyson Fresh Meats, Inc. and Siemens. His experience also includes multimedia projects using illustration, photography, and video. Jason lives in Charlotte, North Carolina.
Jay is a jack of all trades with ample experience as a lead developer, web programmer, multimedia developer, and consultant. His tool belt includes technical knowledge of the CSS, HTML, PHP, and CMS systems which control the content of websites. Over the years, his projects have included computer animation, graphic design, flash design, sales, project ideation, and timeline management. Jay is continuously staying up to date on current trends and developments of the ever evolving Internet to expand his knowledge and talents to best serve our clients.
An Ion Design, Inc. CTO 2012 – Present DMGx Programming Director2007 – 2011 Deloops Owner2004 – 2007 In10sity Multimedia Director 2002 – 2004 Internet Laboratories Programmer 2000 – 2001 Peak Quest Lead Programmer 1999 – 2000
The discovery is the starting point for all clients. We’ll listen to you and gather information to begin a thorough assessment of where and how we can work together. This might include learning about the company’s strengths and challenges, or collecting information such as mission, vision and positioning statements. It might include looking at business and strategic plans for the company as a whole or for specific projects. The discovery usually helps our clients know what services they need us to focus on before we get to work. This process should be a two-way conversation, with our goal to be able to create a framework for our relationship. With that process in place, we’ll be able to determine which promotion tools will best create a positive result for each type of business and each budget.
Next we’ll develop a strategic blueprint that will be a custom-tailored blend of traditional and interactive digital media to enable you to reach the right audience with the right message on time, every time. We do this by evaluating the company and its goals, crafting brands, digital products and messaging to fit those goals, and then disseminating these through social and traditional media outlets that we have developed trusted relationships with. With over ten years in business and up-to-the-minute digital technology in our company’s toolbox, we help all our clients achieve greater impact with their messages and digital impact by leveraging the business and media relationships we’ve developed locally and regionally.
Creative is key to captivating your audience’s attention and making a strong visual and emotional impact. Our competent and creative team is known for award-winning approaches to solving complex and everyday brand problems. Our content and digital design isn’t just going to tell a story, it will pull people in to engage them at a new level. We’re confident because we’re competitive about having fun. When we let loose our creative minds, our clients win big time.
A brilliant, creative plan means nothing without the ability to execute it seamlessly with professional finesse. With an effective plan in place, we go to work to turn it into reality. Execution takes place with the help of timetables and open communication, not to mention our ability to engage our friends in business and media to help us connect your message to thought leaders.
Once the plan has been executed, we won’t leave you wondering what the effect of our work was. We’ll take a look at the tracks we’ve made and put together analytics that are easy to understand to help you navigate how your company is growing in its public perception and digital footprint. Whether you need analytics for a one-time project or on an ongoing basis, we’ve got subscription tools and skills to crunch data for all your pr and marketing needs.
Through public relations campaigns, we help our clients position themselves in line with their business goals and enable them to successfully reach their audiences. Our work connects the right strategies with relationship-building outreach as well as compelling content for local media and other points of influence. Our public relations expertise includes media relations, community outreach, employee communications, crisis preparedness and response, event planning / execution, investor/donor relations, third-party stakeholder outreach, and industry trade / B2B campaigns.
We provide intelligent and effective interactive social media plans to our clients. Every day, we help manage the communities surrounding a variety of brands and use our resources to widen a company’s audience. Our team has experience with a full range of social media tools and strategies to weave into traditional PR strategies.
Our team of creative and technical experts will develop custom digital products to help your business strengthen its presence in today’s digital universe from mobile apps and responsive website design to social media contesting, digital brand development and much more.
As a full-service agency, we offer print and digital advertising design and marketing for a range of media outlets. Whether you need a brand overhaul or help creating a specific powerful message, we have the creative and strategic capacity to take you wherever you need to go with your brand.
Our members—retailers, restaurants, spas, salons, galleries—were looking for ways to increase foot traffic and drive sales. Wow! We have been blown away by the sleek mobile app they developed for us. Customers are ecstatic.
-Bebe Vogel, The District in Bearden
I can’t say enough about how well their team did on our first project. From the project’s onset through to the final deliverable, their team impressed me with their knowledge, communication, and expertise.
-Aaron Gerraughty, WAXIE Sanitary Supply
From the very beginning, their team quickly understood our business challenges and helped develop solutions that addressed them.
-Mike Asbury, Personal Computer Systems
I have found them to be very focused. They actively listen to you…no canned “stuff” based on what they do but targeted solutions in response to what we need – results confirm this. They are definitely a part of our team…an extension of our firm, darn near family.
-David Cockrill, Red Chair Architects
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We welcome you to contact us directly with any questions or requests. Thank you for reaching out to us.
3401 Russ Circle, St. C
Alcoa, TN 37701