Latest News Articles
PR Pros to Gain Valuable Insights During SPJ Ethics Week, April 15-19
The PR industry can learn a lot from journalism’s own ethics code as well as challenges faced in today’s newsrooms.
In the Room Where it Happened: PRSA and the Case of the “Missing” Fellows
PRSA’s College of Fellows is in trouble, with one-third of its members M.I.A. But given years of such bad history, who can blame defectors?
5 Critical Gaps in PRSA’s (Very) Outdated PR Ethics Code
With massive bylaw / compliance conflicts, PRSA’s unenforced Code of Ethics hasn’t been updated since Bill Clinton was POTUS.
Legacy in the Face of Loss: The Catharsis of Philanthropic Memorials
Philanthropy can be the highest form of communication in coming to terms with sadness, confusion, and even anger, in the face of loss.
CPRE Reports Ethical Competency Shortfalls for PR Grads / New Pros
The Commission on Public Relations Education (CPRE) reports ethical competency shortfalls of PR graduates / new professionals. But are PR ethics codes partially to blame?
Postcard from Paris: EBEF ’24 Shines for Evidence-Based Ethics in City of Light
Trust cannot exist without evidence-based ethics. The 2024 European Business Ethics Forum illuminated this fact well in the City of Light.
2024 European Business Ethics Forum to Include Insights on Strategic Comms
To advance ethics in strategic communication, it’s critical to reach boardroom and c-suite leaderships well outside the PR industry.
Are Americans “Over It!” with News? And To What End This Election Year?
In matters of perceived media bias, have some traditional news sources pushed Americans to the point where they no longer care?
There’s a Word for PRSA Falsifying its APR+M Pentagon MOU: Fraud
For more than a decade, PRSA claimed to have a legitimate “Memorandum of Understanding” (MOU) with the U.S. Dept. of Defense. They were lying.
P.R. Popcorn Alert: “I Hate Math!” Anti-Mantra Cracks Under PRSA’s $5 Mill Error
In 2016, PRSA’s Chairman declared the words “I hate math!” as PR anathema. Now, in 2024, PRSA’s new $5 million balance sheet discrepancy underscores its corruption.
2024: Praying Farewell to the Pandemic Boomerang
It’s 2024, and not everyone is OK. Let’s rethink what “coping” means and what it requires… including for leaders.
5 Revelations from DEI-Focused PRSA Foundation’s Latest IRS Tax Filing
With a $300,000 loss at the Diversity Action Alliance, PRSA members deserve to know what their own Foundation “charity” is really doing on DEI.
A Well-Deserved Message to Anti-Semitic Academia: “Job. No-Keep.”
In light of Fareed Zakaria’s brilliant CNN editorial taking U.S. academia to task, you can’t “PR” anti-Semitism. So let’s not say stuff that suggests one can, or, much less, should.
New ICCO PR World Report Includes North American Market Insights
The North American PR agency sector faces a slew of competing priorities — with budgets unequal to client demands.
Blount County’s Long Community Nightmare is Over
It should never be this difficult or expensive to dismiss an utterly toxic individual who’s arguably driving a desperately needed community healthcare resource into the ground.
Pellissippi State: High Schools Fuel Diverse PR / Comms Workforce Pipeline
A new program in East Tennessee is helping diverse high school students gain career pathways into PR, media, and communications careers. Industry partners are welcomed to join!
Grappling for AI Relevancy, BEPS is Blasé to PRSA’s Tech and Financial Violations
PRSA’s AI white paper is awash in “do as we say, not as we do” hypocrisies, neglecting disclosure of many recent PRSA violations of member trust.
Remembering Hickory Construction’s Chuck Alexander
In 15 years of operating my PR firm in Blount County, one of my favorite clients was Hickory Construction… and alongside Hickory’s Pinnell Family, two of my favorite pillars of the Blount County / Greater Knoxville community have always been Hickory Co-founder Chuck Alexander and his wife Donna. In hearing the news of Chuck’s passing,…
Are the PRSA Foundation’s Race-Based Scholarships Unconstitutional?
The PRSA Foundation faces potential legal and PR problems with the 2023 U.S. Supreme Court decision on race-based academic preferences.
Tech-Hub Snub: Biden’s Tennessee Pass Raises Qs of Awards Methodology
Were taxpayer-funded Biden Administration Tech Hub awards based on pure proposal merit… or a Decision ’24 strategy?
What a Difference a Year Makes in Blount Memorial Land
“It’s been 13 months since I first called publicly for more than zero women to serve on my community’s hospital board.” – @marybethwest
PRSA-NY to Jewish Community: #SorryNotSorry, We’re No Longer Sorry
In a self-made PR crisis of moral reversal, PRSA New York apologizes with an anti-Israel statement days after its pro-Israel statement.
World Mental Health Day 2023 (10 Oct) Deserves Urgent PR Industry Attention
October 10, 2023 will mark World Mental Health Day, and if there is any industry more ripe for taking notice and – more importantly – taking action toward better outcomes, it’s the public relations (PR) sector. Two years ago, executive leaderships of the two largest PR member associations in the U.K. – which historically have…
New PR Ethics Code Research Reveals Rampantly Outdated & Undated Codes
If a public relations (PR) ethics code hasn’t been meaningfully updated since before the dawn of social media and is widely locked in a myopic, media-relations-centric time-warp, then it’s missing massive chunks of essential treatment of contemporary issues.
PRSA Assembly Preview: PR Society Finances Get Curious-er and Curious-er
Amid millions in financial losses for years, PRSA National Board leadership and executive staff have not complied with New York State Not-for-Profit Corporation Law on disclosures to Assembly delegates.
Carole Anne Coleman was Beautiful, Inside and Out
“What I found weren’t answers, though… just evidence-upon-evidence that Carole Anne wanted to project goodness and kindness onto the world…”
The #PRethics of Being Asked to Destroy Evidence
Destroying data at a management team’s command can have massive ethics and legal consequences for the unwitting PR practitioner.
In “Ethics” Parlance, When is the Word “Code” an Utter Misnomer?
This #PRethics Month (Sept. 2023), the PR industry is challenged to consider a simple question: When is an ethics “code” not a “code” at all?… But rather, a “list of nice things to consider”? Public relations is a line of work in which words matter. In fact, if this industry is known at all, it’s…
Is It Just So Terribly Difficult to Follow the Bylaws?
Thinking back some decades ago, my husband – ever the long-suffering college football fan – used to tell the story of exiting his home-team’s massive campus stadium late one rainy night, alongside droves of other angry fans after a particularly soul-crushing defeat for their team. He immediately encountered a very inebriated, middle-aged fellow-sufferer with a…
September is #PRethics Month
This September during #PRethics Month 2023, I’m proud to introduce a full white paper of global public relations association ethics code analysis, which I commissioned last year through the Institute of Business Ethics in London. The research is the first-of-its-kind in modern public relations practice to assess points of differentiation and points of parity across…
Welcome to marybethwest.com — 4.0!
For 20 years, I’ve owned the marybethwest.com URL. During my 15 years (2003-2018) as a public relations agency owner, this dot-com served as the online home to my firm in Tennessee… with several iterations. Since selling my agency in 2018, I decided to take a break from the upkeep of a personal website – relying…