Like the old adage that warns of failing to see the forest for the trees, perspective is everything in public relations.
What one might see from the granularity of the forest floor is far different than one’s vantage point well-above the treetop canopy.
It’s easy for leaders and managers to become so distracted by the granularities, that achieving a larger, more strategic, competitive vision is lost.
In today’s complex and divisive media environment – where opposing viewpoints can become quickly hostile, polarized, entrenched, and damaging – it’s more important than ever to craft communication strategies that avoid uninformed presumptions and knee-jerk reactions.
Achieving positive, brand-affirmative relationships with stakeholders requires leaders to ask robust questions… and exhibit the courage to receive and take stock of truthful answers.
Mary Beth West guides leadership teams toward listening just as effectively as speaking… with a level of perspective that inspires trust, rising above the noise.
Public Relations in the business industry is
Strategic.
Transformative.
Influential.
Brand-cultivating.
Impactful.
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