With massive bylaw / compliance conflicts, PRSA’s unenforced Code of Ethics hasn’t been updated since Bill Clinton was POTUS.
The Commission on Public Relations Education (CPRE) reports ethical competency shortfalls of PR graduates / new professionals. But are PR ethics codes partially to blame?
To advance ethics in strategic communication, it's critical to reach boardroom and c-suite leaderships well outside the PR industry.
The North American PR agency sector faces a slew of competing priorities -- with budgets unequal to client demands.