New ICCO PR World Report Includes North American Market Insights

The North American PR agency sector faces a slew of competing priorities -- with budgets unequal to client demands.

The London-based International Communications Consultancy Organisation (ICCO) publishes a free-to-download annual World PR Report (#WorldPRreport) to spotlight key issues and trends for PR agencies and the clients they serve globally.

New insights in the 67-page document leverage fresh, global PR agency leader survey data collected in autumn 2023, led by ICCO research partner for this project, OPINIUM.

…from economic predictions, AI and other technology trends, hiring and workforce demand for new and retained talent, and ethical expectations.

I’ve been fortunate for the past several years to serve on ICCO’s board, alongside colleagues I deeply respect and admire.

This year, I was asked again to write the North American Regional Analysis for the ICCO World PR Report.

Many thanks to ICCO Board Chair Grzegorz Szczepański with Hill + Knowlton’s office in Warsaw, Poland, and ICCO Executive Director Rob Morbin and his team in London, for graciously extending this opportunity.

On this matter of client demands far outpacing the resources those same clients appear willing to bring to the table for their PR firms to execute against measurable objectives, the verdict is in:

As a leading industry organization, ICCO stands ready to help PR agencies navigate solutions in this sea of demands, for a stronger sector that merits respect and commands a rightful share of budget for value delivered.

Stay tuned for upcoming ICCO events around the world by checking in on ICCO’s events website link and by following ICCO on LinkedIn, Instagram, X and Facebook.


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