New insights in the 67-page document leverage fresh, global PR agency leader survey data collected in autumn 2023, led by ICCO research partner for this project, OPINIUM.
The data reveal a full breadth of hot topics on PR agency leaders’ minds …
…from economic predictions, AI and other technology trends, hiring and workforce demand for new and retained talent, and ethical expectations.
I’ve been fortunate for the past several years to serve on ICCO’s board, alongside colleagues I deeply respect and admire.
This year, I was asked again to write the North American Regional Analysis for the ICCO World PR Report.
Many thanks to ICCO Board Chair Grzegorz Szczepański with Hill + Knowlton’s office in Warsaw, Poland, and ICCO Executive Director Rob Morbin and his team in London, for graciously extending this opportunity.
Here’s a snapshot of the North American ICCO survey highlights:
On this matter of client demands far outpacing the resources those same clients appear willing to bring to the table for their PR firms to execute against measurable objectives, the verdict is in:
We have work to do… on our own behalf.
Proving the power of public relations as a force for quantified impact relevant across corporate boardrooms should stand as the PR industry’s most critical charge.
As a leading industry organization, ICCO stands ready to help PR agencies navigate solutions in this sea of demands, for a stronger sector that merits respect and commands a rightful share of budget for value delivered.
This year’s ICCO PR World Report is the first to be released after the passing of ICCO’s late Chief Executive Francis Ingham at age 47, in March 2023.
Francis will be remembered for his keen intellect and shrewd competitive spirit… steadfastly promoting the PR industry’s growth and evolution in every positive respect: profitability, best-practice rigor, ethics, measurement / accountability, and a true esprit de corps amongst its leaders and diverse workforce worldwide.
As 2023 draws to a poignant close, Francis’ absence continues to be felt by his countless colleagues and friends, but his legacy now lives on in part through the PRCA’s Francis Ingham Outstanding Contribution to the Industry Award.