![](https://www.marybethwest.com/wp-content/uploads/2024/04/group-pic-2023-cover-768x768.jpg)
The 2024 PRO PR Conference in Belgrade, Serbia, brought together public relations global leaders, unified in PR ethics and best practice.
![The Pandemic Boomerang](https://www.marybethwest.com/wp-content/uploads/2023/12/iStock-1303448772-768x473.jpg)
It's 2024, and not everyone is OK. Let’s rethink what “coping” means and what it requires... including for leaders.
![](https://www.marybethwest.com/wp-content/uploads/2023/12/Picture3.png)
With a $300,000 loss at the Diversity Action Alliance, PRSA members deserve to know what their own Foundation "charity" is really doing on DEI.
![](https://www.marybethwest.com/wp-content/uploads/2023/12/1-Copy-2.png)
The North American PR agency sector faces a slew of competing priorities -- with budgets unequal to client demands.
![](https://www.marybethwest.com/wp-content/uploads/2023/09/Mind-the-Gap-768x512.jpg)
If a public relations (PR) ethics code hasn’t been meaningfully updated since before the dawn of social media and is widely locked in a myopic, media-relations-centric time-warp, then it’s missing massive chunks of essential treatment of contemporary issues.